Circle acquired Poloniex to provide improved customer experience


On 26th February, Goldman Sachs backed payment processing platform, Circle, acquired Poloniex in a deal valued at $400mm. This means big steps for both Poloniex and Circle. Poloniex is a cryptocurrency exchange based out of Delaware in the United States that offers trading, margin trading and lending for over 100 different cryptocurrencies. The company was started just four years ago in 2014. The exchange currently pushes over 9000 BTC in volume per 24 hours, making it a relatively sizable exchange. The acquisition of Poloniex by Circle is a jump in the right direction for Poloniex and its users. Users can expect a better trading platform in conjunction to an improved customer support basis. This acquisition is imperative in the transition of cryptocurrencies into mainstream finance. A prestigious such as Goldman Sachs supporting this deal will surely attract the attention of many major financial influencers.

As for Circle, the company has created a platform similar to venmo except with an even more social media oriented user interface. Clients are able to pay one another using a messaging platform similar to iMessage. This might seem like a bit of a disjoint union between Circle and Poloniex; however, there exists a huge potential in integrating the two platforms. For example, Circle can allow for payments using any cryptocurrency from one user to the next using Poloniex’s servers. Furthermore, the acquisition brings about the potential for Circle to automatically exchange tokens, or any cryptocurrency for that matter, into Bitcoin, Ethereum or even fiat (via USDT) seamlessly and quickly. If this were to occur, Circle would become a primary competitor to Coinbase’s Toshi mobile app that already allows for messaging and transfer of Ethereum and Ethereum based tokens. Circle is now capable of offering just that and more with the ability for any Poloniex cryptocurrency to be listed and transacted within its messaging platform. This acquisition is a huge step for Circle, a company that was founded just five years ago and that has already gone global after raising $136mm in capital over the years. This is not Circle’s first time conducting an acquisition, they purchased the mobile investing platform, Trigger Finance, back in October of 2017 for an undisclosed amount. Trigger Finance gears themselves as an “investing platform that encourages rule-based investing for every do-it-yourself (DIY) investor.” The combination of Circle, Trigger Finance, and Poloniex creates a team that is fixed to make a large impact on the crypto-finance space.

By Orest Byskosh

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