On Jan 30, Social network giant Facebook announced ban on advertisements for bitcoin and other cryptocurrencies. The company considers such ads to be associated with misleading and deceptive promotional practices. Under Facebook’s new policy, no ads from digital currency exchanges or for promotion of initial coin offerings will be allowed on its platform.
Google, the largest provider of digital advertising on the internet announced the ban on cryptocurrency advertisements and related products from June 2018. Under the new policy, Google will ban advertisements for unregulated financial products such as cryptocurrency, binary options, and financial betting among others. The restricted list includes but not limited to initial coin offerings (ICO), cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice. These constraints will be applicable to both Google’s proprietary as well as affiliated ads platform.
Twitter too, joined the movement against cryptocurrency ads and decided to ban ads related to initial coin offerings (ICOs), token sales, cryptocurrency exchanges and wallet services. Under their new policy, the company plans to prohibit advertisement for token sales globally.
Amidst the recent price surge in bitcoins, the number of online crypto ads exploded last year. Most of these ads were deceptive and misleading in nature leading to financial embezzlement and rising cases of deceit and fraud. Fundraising through ICOs drew scepticism from regulators with many start-ups selling their own virtual currencies to fund projects. Online advertising through search engines, social media, and content publishing was the most popular way to market ICOs to new customers.
The united and collaborative effort by these social media giants are keeping the bad guys away by disallowing promotion of deceptive and misleading cryptocurrency ads on their platforms. They are also trying to safeguard the interest of customers by conforming to changing cryptocurrency regulations. Ban on cryptocurrency ads have slumped down on bitcoin prices and weighed heavily on cryptocurrency market capitalization. Bitcoin prices have dropped below $7,000, down by over 50% from its all time high of almost $20,000 in Dec 2017. It continues to follow the declining trend amongst different technologic and economic predictions.